I know you think you're pretty slick. You're betting that people won't realize that the nice, thick graham crackers that they've been buying for years are being replaced by thinner, less quality crackers. I mean, the box is the same, right? And, hey - what about those prices? You all must be chortling up a storm on your way to the bank, making us pay more for less and less.
Well, laugh while you can. S'more season is coming up and let me tell you - those wimpy crackers won't fool anyone. Why, even now, when you open the package, you don't get one - not ONE - whole cracker. Every single one is broken. And that is not going to make campers happy. No sireebob.
My sheep (and llama) and I are on the hunt for a better, thicker, more reasonably priced graham cracker. I know they are out there, they are just not going to be yours.
Enjoy your profits while you can.